down•scale
Pronunciation: (doun'skāl"), [key] — adj., v., -scaled, -scal•ing.
—adj. - located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
- plain, practical, or inexpensive; not luxurious: downscale clothing.
—v.t. - downsize (def. 1).
- to make less luxurious or expensive.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.