(Percentage of vehicles manufactured during 2003 and 2004 model years in North America, South America, Europe, and Asia)
North America | 2004 | 2003 |
---|
1. Silver | 18% | 20% |
2. White/White Pearl | 16 | 15 |
3. Red | 14 | 10 |
4. Blue | 11 | 11 |
5. Light Brown | 11 | 8 |
6. Black | 11 | 11 |
7. Med./Dk. Gray | 10 | 11 |
8. Green | 5 | 5 |
9. Yellow/Gold | 2 | |
10. Others | 2 | |
South America | 2004 | 2003 |
---|
1. Silver | 31% | 33% |
2. White | 16 | 17 |
3. Gray | 15 | 16 |
4. Black | 15 | 10 |
5. Red | 8 | 9 |
6. Blue | 7 | 8 |
7. Beige | 4 | 3 |
8. Green | 3 | 3 |
9. Yellow | 1 | .2 |
| | |
Europe | 2004 | 2003 |
---|
1. Silver | 30% | 31% |
2. Black | 17 | 19 |
3. Blue | 16 | 14 |
4. Gray | 11 | 10 |
5. White/Wht. Pearl | 8 | 10 |
6. Red | 7 | 7 |
7. Brown | 6 | — |
8. Green | 3 | 5 |
9. Yellow/Gold | 1 | 1 |
10. Others | 1 | — |
Asia (Japan) | 2004 | 2003 |
---|
1. Silver/Gray | 37% | 33% |
2. White | 16 | 27 |
3. Blue | 13 | 10 |
4. Black | 13 | 10 |
5. Red | 9 | 6 |
6. Green | 4 | 5 |
7. Lt. Brown | 2 | 3 |
8. Yellow/Gold | 1 | — |
9. Others | 5 | — |
Source: DuPont Herberts Automotive Systems, Troy, Mich. 2004 DuPont Automotive Color Popularity Survey Results. Web:
www.dupont.com .