usage: highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"
Verb
1. build up, increase
usage: enlarge, develop, or increase by degrees or in stages; "build up your savings"
2. build up, work up, build, progress, develop
usage: form or accumulate steadily; "Resistance to the manager's plan built up quickly"; "Pressure is building up at the Indian-Pakistani border"
3. arm, build up, fortify, gird
usage: prepare oneself for a military confrontation; "The U.S. is girding for a conflict in the Middle East"; "troops are building up on the Iraqi border"
4. build up, work up, build, ramp up, increase
usage: bolster or strengthen; "We worked up courage"; "build up confidence"; "ramp up security in the airports"
usage: change the use of and make available or usable; "develop land"; "The country developed its natural resources"; "The remote areas of the country were gradually built up"