usage: make personal or more personal; "personalized service"
Adjective
1. individualized, individualised, personalized, personalised, personal (vs. impersonal)
usage: made for or directed or adjusted to a particular individual; "personalized luggage"; "personalized advice"
2. personalized, personal (vs. impersonal)
usage: pointedly referring to or concerning a person's individual personality or intimate affairs especially offensively; "unnecessarily personalized remarks"